Marie-France Lajoie

President (Head office)

Bachelor of Law from Université de Montréal and Member of the Quebec Bar Association in 1991. Minor in Economics at Université de Montréal.

In 1994, Marie-France and her partners at the time launched Latitude 45°, a Destination Management company, which was sold five years later to a public company based in Vancouver. Marie-France continued to manage the Incentive Department in Montreal until October of 2001, and then created Zeste Meetings & Incentives one month later.

Her other passions? She loves travelling with her daughters and walking her dogs. This being said, she never misses the opportunity to buy a new pair of shoes!

I can’t take the plane without…?

My bottle of water… A must !

My motto…?

“I believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing lipstick. I believe in pink. I believe happy girls are the prettiest girls. I believe that tomorrow is another day, and… I believe in miracles.”

– Audrey Hepburn

If I were a hashtag…?


Favorite place in Montreal (or in Toronto)…?

Atwater market (Montreal).

Place where you love to go back to…?

London… too many giggles and great memories.