Once, during a Six Sigma certification (a process-optimization methodology), Paul learned that his personal profile was that of an analytical creative, two aspects that have served him well at Zeste. From a role as Marketing Director with Triede Design and Event planner, his passion for travel and aviation led him to Air Canada, and then Zeste. Paul is fascinated by new cultures, and nothing pleases him more than to travel to the four corners of the world to discover UNESCO world heritage sites.